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entertainment promoters in industries like music, wrestling, and sports as an individual organization in the business of marketing and promoting live events such as concerts/gigs, sports events, professional wrestling, festivals, raves, and nightclubs. marketing, promotion any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four P's: price, product, promotion, and place